In this Doritos commercial aired in 2012 (https://www.youtube.com/watch?v=PzYKsLch4GM)
there are extremely clear sexist undertones. The commercial starts off with a man eating doritos in front of a T.V. screen on the couch, while his girlfriend is just fighting for his attention. This automatically shows that sport is dominant over the relationship with the female, and that only males are/should be interested in it. Next, the man finishes his bag of Doritos, and of course, needs more. He starts frantically flipping bags over looking for more Doritios, when finally he walks up stairs. Behold, the female naked, covered in cheese Doritos. They use the women's body in the commercial as a way to get men and womens attention alike, and do so through sports. It is an extremely unique look at gendered advertising, and displays it very well.
No comments:
Post a Comment